现在的传统行业，生意非常难做。有数据显示：20%的专线在稳步发展赢利，30%的专线在微赢利，20%的专线在持平运营，20%的专线在赔本经营。这种形势下，专线如何自我变革？
Nowadays, traditional business is hard to do. Data show that 20% of the dedicated line in the steady development of profit, 30% of the dedicated line in the slight profit, 20% of the dedicated line in the flat operation, 20% of the dedicated line in the loss operation. How does the private sector change itself under such circumstances?
决定专线物流成败的六个关键因素：外部的市场、客户、对手;内部的老板、企业、员工。
Six key factors determine the success or failure of dedicated line logistics: external market, customers, rivals; internal bosses, enterprises, employees.
1、垂直突围：找到突围方式，做出特色与版块，比如专业细分领域，以汽配、家具、服装做等。还有一些省内线以医药、食品、瓷砖及末端配送，做出版块的依旧还是有市场和优势可言。
1. Vertical Breakthrough: Find ways to break through, make features and sections, such as professional areas, auto parts, furniture, clothing, etc. There are also some provincial interior lines to medicine, food, ceramic tiles and terminal distribution, making the plate is still a market and advantage.
2、优化服务：提升自身服务能力，以优赢得市场。比如，货物的到货时效，货款的发放时效，货物的客服跟踪及反馈时效，未端配送时效等都皆是重点之一。
2, optimize services: improve their own service capabilities, win market with excellence. For example, the limitation of arrival of goods, payment limitation, customer service tracking and feedback limitation of goods, the limitation of unfinished distribution are all important.
3、走品牌化之路：市场上有一句时髦的话，同样的产品比质量，同样的质量比价格，同样的价格比服务，同样的服务比品牌。
3. Take the road of branding: there is a fashionable saying in the market, the same product than quality, the same quality than price, the same price than service, the same service than brand.
①我们能不能打造一下自已的公司形象
Can we build our own company image?
现在走进个别的运营场地，可以说是乱糟糟一片。不管你是大专线还是小专线，我们能不能打造一下企业形象，提升客户对公司的第一印象。比如良好的视觉效果，可以传达给人积极的信息，诸如公司管理规范、员工素质高、服务质量好、品牌价值高等等。
Now it is a mess to go into individual operation sites. Whether you are a junior college line or a junior college line, can we create a corporate image and enhance the customer's first impression of the company? For example, good visual effects can convey positive information, such as company management standards, high quality employees, good service quality, high brand value, etc.
因此，有必要设计一个有内涵的LOGO，统一所有门店的装修风格与招牌的设计，统一车身喷绘设计，统一员工服装设计，统一单证表格设计等等。把自已的经营场地，货品排列有序，车辆停放整齐，做到规规正正，让人看着舒服，客户来发货舒心。
Therefore, it is necessary to design a connotative LOGO, unify the decoration style and signboard design of all the stores, unify the spray-painting design of the car body, unify the clothing design of employees, unify the design of documents and forms, and so on. The operation of their own venues, goods orderly, vehicles parked neatly, to be regular, people look comfortable, customers to deliver comfortable.
②服务意识我们能不能再提升优化
2. Can we improve our service consciousness again?
物流首先是服务业，服务业最核心的应该是服务。有货主评价个别的专线物流，一线的操作员工收个货、提个货还是爱搭不理，特别是出现了货损货丢货差，那更是推诿扯皮，不去认真的解决问题。这些细节性的，对客户的杀伤力是巨大的。
Logistics is first of all service industry, and the core of service industry should be service. Some shippers evaluate individual special line logistics, front-line operators pick up goods, pick up goods or love to ignore, especially the loss of goods damage difference, that is to blame, not to seriously solve the problem. These details are very destructive to customers.
怎么才能做好服务?首先需要研究和满足客户需求，提供超预期的服务体验。客户的需求是分层次的，我们提供的物流服务也要个性化。
How can we serve well? First of all, we need to study and meet customer needs and provide an ultra expected service experience. The needs of customers are hierarchical, and the logistics services we provide should also be personalized.
③我们能不能培训一下客服人员
Can we train customer service personnel?
与客户打交道，客服沟通很重要。对公司客服进行系统的培训，提升客服技巧和基本业务素质和能力。演练突发事件，做到有效沟通，这代表的是公司形象。
Customer service communication is very important. Carry out systematic training for customer service, improve customer service skills and basic business quality and ability. Training for emergencies and effective communication is the company's image.
④我们能不能培训一下专线经理
Can we train the dedicated line manager?
目前部分专线物流的经理，基本上没有经过营销培训。对自已所负责的专线，不知道怎样去营销管理、开发客户资源。如果每一家物流专线，把经理的业务能力提上去，相信专线的老板们会很轻松。
At present, some logistics managers are not trained in marketing. I don't know how to manage and develop customer resources for the private line I am responsible for. If each logistics line, the manager's business capabilities to be raised, I believe that the owners of the line will be very relaxed.
转自物流掌闻
http://www.jnlz56.com
