【电商风云】双拳并出 阿里“新零售”向“快零售”嬗变
[electric business] double fist and Alibaba "new retail" to "Fast Retailing" evolution
据报道，饿了么已与国内一家便利店数字化运营商达成初步新零售合作协议，就继续提高全国便利店网络“1小时达”整体配送能力展开深度合作，双方或将在近期宣布正式签署合作协议。
According to reports, hungry have reached a preliminary new retail cooperation agreement with a domestic convenience store digital operators, to continue to improve the national network of convenience stores "one hour to reach" the overall distribution capacity of in-depth cooperation, the two sides may announce the formal signing of the cooperation agreement in the near future.
饿了么向便利店配送业务靠拢，事实上此前早有迹象。今年7月，在宣布“三大升级”后不久，饿了么就与零售通宣布战略合作计划，双方将对遍布全国的天猫小店进行联合运营，其中饿了么将为天猫小店提供线上销售平台，蜂鸟配送则提供24小时本地即时配送服务。
Hungry to close to the convenience store distribution business, in fact, there were early signs. In July this year, shortly after the announcement of the "three upgrades", Hungry or Hungry announced a strategic partnership with Retail Communications. The two sides will jointly operate Tiancat stores all over the country. Hungry or Hungry will provide online sales platform for Tiancat stores, and Hummingbird distribution will provide 24-hour local instant distribution services.
有分析称，作为本地生活O2O服务平台，饿了么本身便已自带线上线下融合的新零售基因，而在被阿里以95亿美元收购后，随着其拥抱集团整体的集团新零售战略布局的脚步不断加快，饿了么在新零售赋能方面的施展空间也得到进一步释放。
Some analysts say that as a local living O2 O service platform, hungry people have their own online and offline fusion of new retail genes, and after being bought by Ali for $9.5 billion, with its embrace of the group's overall new retail strategic layout of the pace of accelerating, hungry people in the new retail empowerment of the space has also been improved. Release one step at a time.
除饿了么之外，作为阿里在物流领域的“扛把子”，凭借此前收购的点我达，菜鸟同样为阿里的“新零售”向“快零售”转变添助力。此前的8月17日，时值七夕，菜鸟宣布“网上下单楼下发货”的新物流进入鲜花和珠宝领域，全国100多家周大福珠宝门店和数十家“花加”鲜花门店加入菜鸟门店发货配送模式的“全家桶”。
In addition to hungry, as Ali in the logistics sector, "carry the knife", with the previous acquisition of points, rookie also for Ali's "new retail" to "fast retail" change to help. Earlier on August 17, when the Qixi, the rookie announced that "online downstairs single-storey shipment" of new logistics into the field of flowers and jewelry, more than 100 Zhou Dafu jewelry stores and dozens of "Huajia" flower stores to join the rookie shop delivery mode of "whole family barrel".
从消息公布的时点来看，菜鸟此举显然不乏蹭热点营销的意味，但从门店发货业务的推进情况来看，依托门店发挥“前置仓”的功能，追求更快的配送体验，已然是菜鸟针对即时配送探索的方向。今年1月，天猫、菜鸟开始联合屈臣氏，试水“门店发货”服务。随后3月，菜鸟便将该物流模式进行升级，一口气扩展到全国30多个大小城市。
From the point of view of the announcement of the news, the newbie's action obviously has the meaning of hot spot marketing, but from the point of view of the promotion of the store delivery business, relying on the stores to play the "pre-warehouse" function, the pursuit of faster delivery experience, has been the direction of the newbie's exploration for instant delivery. In January of this year, Tmall and rookie began to unite Watsons to try out the "store delivery" service. Later in March, the rookie upgraded the logistics model to more than 30 cities in one breath.
不只是阿里，着眼于更为优质的购物及配送体验，电商系物流企业纷纷转变思路，借助本地门店这一“近水楼台”，将以往“跋山涉水”的快递配送，转变为如今门店直接发货送达的同城配送，各方针对时效的竞逐也愈演愈烈。今年1月，京东物流推出“闪电送”，将其本地生活即时配送时效缩至1小时内；随后6月，苏宁物流则推出“冰淇淋指数”概念，将常态配送时效设定为30分钟。
Not only Ali, but also with a view to better shopping and distribution experience, e-commerce logistics enterprises have changed their thinking. With the help of local stores, which are "near the water platform", they have turned the express delivery of the past "trudging mountains and wading rivers" into the city-to-city distribution of direct delivery of goods in stores, and the competition for time limitation has become increasingly fierce. . In January this year, Jingdong Logistics launched the "lightning delivery" to reduce the time limit of its local life instant distribution to 1 hour; then in June, Suning Logistics introduced the "ice cream index" concept, which set the normal delivery time limit to 30 minutes.
在同城即时配送的赛道上，阿里及其对手谁将抢先一个身位？且待各家巨头亮出更多花招。
Who will take the first place on the track of the city's real-time distribution? And wait for the giants to show more tricks.
转自现代物流报
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